Help hoteliers around the world grow their business and optimize their day-to-day operations
I drive the customer experience from activation to adoption and own the end-to-end design process from research efforts, prototyping, to delivering an intuitive self-service onboarding for hoteliers signing up to SiteMinder.
Build enterprise-grade products, platforms and services at startup speed
We embark on ventures, or journeys, with business founders, startups and enterprises to help them discover their value propositions and craft meaningful user experiences.
Craft innovative user experiences for a loyalty program
Asia Miles empowers customers to derive value from their everyday spendings and turn them into lifestyle and travel rewards.
My challenge was to communicate that value by enhancing customer journey and successfully leading all data-driven UX efforts in personalization, user engagement and gamification modules.
Put heads to beds via Expedia brands
Expedia provides travelers with the best choices and the flexibilty of DIY-ing your trips.
My key contribution is in optimizing the customer search experience by securing competitive rates, inventory and great deals for the HK market. I also guest blogged on the Expedia HK Travel Blog for Taipei, Bangkok, Seoul.
Engage customers in the makeup of feeling good and confident
My experiences in product marketing included 40+ annual product launches, business analyses, and introduced tailored make up experiences both in-store and at events to retain and acquire new segments.
Student and now apprentice of design thinking methologies alike and the craft of seamless user experiences.
Dual Bachelors Degree in Hospitality and Business Administration
Applying the best of both worlds to everyday user touch points, special moments and luxury experiences.