in a Nutshell

Passionate & motivated UX Designer exploring the realms of data-driven storystelling, empathetic design and travel wanders.

Always on the lookout for travels adventures and innovative collaborations.

Data-Driven UX Designer

Craft innovative user experiences for a loyalty program.

Asia Miles empowers customers to derive value from their everyday spendings and turn them into lifestyle and travel rewards.

My challenge is to communicate that value by enhancing customer journey and successfully leading all data-driven UX efforts in personalization, user engagement and gamification modules.

Market Associate

Put heads to beds via Expedia brands.

Expedia provides travelers with the best choices and the flexibilty of DIY-ing your trips.

My key contribution is in optimizing the customer search experience by securing competitive rates, inventory and great deals for the HK market. I also guest blogged on the Expedia HK Travel Blog for Taipei, Bangkok, Seoul.

Marketing Assistant

Engage customers in the makeup of feeling good and confident.

My experiences in product marketing included 40+ annual product launches, business analyses, and introduced tailored make up experiences both in-store and at events to retain and acquire new segments.

Hospitality & Business Major

Dual Bachelors Degree in Hospitality and Business Administration

Applying the best of both worlds to everyday user touch points, special moments and luxury experiences.

User Experience Design

Student and now apprentice of design thinking methologies alike and the craft of seamless user experiences.